welcome to the frontlines
of linkedin marketing
We’re not just building a business. We’re leading a movement.
We Don’t Follow Trends. We Set Them.
I didn’t start Bibby Media Group to blend in. I started it to bet on the future.
Back in 2013, nobody was using LinkedIn for lead generation. It was just a digital CV platform—and most people treated it that way.
But after two decades in digital marketing, I saw something different. When LinkedIn launched, I knew it wasn’t just another network. It was the platform that would transform B2B.
So I bet everything I had on it.
I had just quit a job where the company took a financial turn for the worse. I was working without pay for several months and eventually pulled the pin. The day I left my job, my power cut off because of unpaid bills. I was $20,000 in debt and had nothing to lose. The next day, I started this business.
I booked my first meeting via LinkedIn by 8am and closed $15,000 in sales by 5pm. That day changed everything. We quickly became the industry leader in Australia for LinkedIn marketing.
I was invited to speak at conferences around the world, and was tracked down by leading brands like Westpac, Capital Group (the world’s largest hedge fund), and even Apple.
By the end of my first year in business, with no lock-in contracts, we hadn’t lost a single client. I had built a team of 12 and opened a beautiful office in Melbourne.
Ever since, when business leaders think LinkedIn, they think Bibby Media Group.
We’ve generated over $650 million in revenue for our clients through our LinkedIn strategies. I’ve trained over 40,000 professionals globally. And according to the media—we disrupted the lead generation industry.
Before I founded this company, if you searched "lead generation" on Google, you’d find telemarketing companies. Then we showed up and changed the game. Now, 90% of those search results focus on social outreach.
But they don’t share our mission. Or our relentless commitment to one thing:
To deliver the best results in the industry.
We work with brands we believe in—brands we know we can help become industry leaders. Brands with ambitious growth plans and the capacity to achieve them. Together, we can do great things—and build a long-term business relationship.
If that sounds remotely interesting to you, let’s chat and find out if we’re a good fit. Let’s build something great, together.
our clients say it best
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"Nathanial delivered an incredible result within days, i wouldn't hesitate to recommend him"
Helen Kapalos
Channel 7 / Speaker / Entrepreneur -
“Nathanial is an incredible social media marketing consultant.. highly knowledgeable, professional and a pleasure to work with. ”
Danni Tanner
Social Media College -
![David Guest]()
“Bibby Media Group are at the leading edge of social media marketing. If you are looking at linkedin marketing for your business, then you need to speak to Nathanial."
David Guest
Outcomes Business Coaching -
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“It all begins with an idea. Maybe you want to launch a business.”
Keith Finley
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![Bec Rowe]()
"I've learnt a lot from Nat and continue to be inspired by his knowledge on social media and how to utilize it to elevate your brand!"
Bec Mitchell
Consultant / Speaker -
![AMG Super]()
"Nathanial opened my eyes to a whole new lead opportunity on LinkedIn. I got the whole team onboard. we’re already gaining traction and generating new business."
Aimie West
AMG Super -
![Beni Doolan]()
"Have worked time and time again on Linkedin based marketing initiatives with Nathanial, continues to deliver and is a joy to work with."
Ben Doolan
CEO - OneBudget
Meet the People Behind Bibby Media Group
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Nathanial Bibby
FOUNDER
Nathanial is an industry-leading strategist, award-winning marketer, and founder of Bibby Media Group. Obsessed with growth - of businesses, people, and impact. His mission is to help brands scale while bringing families closer together.
When he’s not behind the laptop, he’s with his daugther, enjoying a glass of red or vibing to hip hop.
After a close brush with homelessness 14 years ago, he’s now completed 9 CEO Sleepouts to raise funds for those doing it tough.
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Steve Chan
VIDEOGRAPHER
Steve makes cameras disappear. Not literally, but that’s how it feels when you’re working with him.
Calm, creative, and razor-sharp behind the lens, he captures content that actually feels like you—not a script.
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Ross Griffiths
NUMBERS GUY
Ross brings the perfect mix of numbers and business acumen - plus, he doesn’t do suits. We like that.
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Gus Kennedy
FILMMAKER
Gus is the guy you want behind the camera when quality matters most.
Steady, thoughtful, and creatively sharp, he captures standout content with a relaxed presence that puts everyone at ease. His work speaks for itself
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Lacey Savell
CONFIDENCE COACH
With a deep love for storytelling, and helping founders find their voice, Lacey’s all about real connection, not polished perfection.
When she’s not behind the camera helping clients shine, you’ll find her hunting down the perfect oat chai.
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